How Does Social Media Influence Companies Research Paper

How Does Social Media Influence Companies - Research Paper Example The emergence and ascendancy of social media have been awe-inspiring. Social media has become a very powerful communication tool and has revolutionized the way in which people interact and connect with each other. The use of social media is not restricted to individuals alone. Companies have recognized the importance of this media and have jumped onto the bandwagon. It is hard to find a company competing in the present day cut-throat environment and not deploying social media in its communication strategy. Social media is currently being used by companies to advertise their products, communicate internally, engage customers, listen to them and capitalize by generating a positive word-of-mouth.  The advertisement spends on social media are expected to continue their northward trend. Globally, companies are expected to spend $23.6 billion on social media advertising this year. By 2017, this expenditure is expected to soar to $35.98 billion. Estimates also reveal that by 2017, adverti sement on social media will represent 16 percent of the total advertisement expenditure incurred by companies on different types of digital media (Cohen, 2015). The data clearly establishes that social media has attracted a considerable amount of advertisement expenditure which was earlier incurred by companies on traditional media like television, print, and radio.   While there are various social networking sites, Facebook has emerged as the biggest beneficiary when it comes to advertising on social media.

Leadership (Bill Gates) Term Paper Example | Topics and Well Written Essays - 1500 words

Leadership (Bill Gates) - Term Paper Example He can singularly be credited with launching the personal computer revolution that has helped billions of people to acquire personal computers and also changed the settings of the business world. Microsoft is today a very big corporation that employs more than 71,000 people in different facilities all over the world. Gates has for a long time functioned as the Chief Software Architect as well as Microsoft’s CEO (Strother, 2010). Transformational leadership helps companies to form different ideas which are then implemented. The corporate resources are injected into research to form more cutting-edge products. Transformational leaders usually have personal characteristics that assist them to inspire these type of changes in organizations (Mullins,  2010). Bill Gates, for instance, is known to be an aggressive, charismatic, and knowledgeable man who is also a visionary and an introvert. His original vision was to ensure that every home would have at least one personal computer. To this day, Bill Gates goes annually to Washington’s Hood Canal to come up with ideas about how to continue with the transformation of Microsoft. Microsoft employees are at this time encouraged to submit proposals of how they think the company can benefit from new services or products (Strother, 2010). If Bill Gates is impressed with any of these ideas, he returns to the Microsoft headquarters at Redman to develop the idea further. Due to practices such as these, Microsoft still maintains a strong vitality that has seen it continuously create innovative products. Microsoft has several research institutions; each of which are unique. It also has a suggestion box that allows employees to give their suggestions as well as recommendations to its managing directors. Bill Gates uses participative as well as delegative leadership styles to engage his employees. He has in the past allowed Microsoft’s research teams to freely create the